Finding the right talent
Artist and celebrity matching against the actual brief: meaning, audience, market and credibility, not follower counts.
Artists, celebrities & brands
Artists, celebrities and brands.
The right person can change the meaning of a campaign.
We connect brands, agencies and productions with artists, musicians, actors, athletes, creators and celebrities, from first idea and matching to outreach, negotiation, rights and the final partnership.
We are not a traditional booking agency. This is about commercial partnerships between talent and brands, including the rights that make them work.
What we handle.
Testimonials & brand ambassadors
Testimonial search, endorsement and brand ambassador partnerships for advertising, from one campaign to a multi-year commitment.
Artist & celebrity brand partnerships
Commercial partnerships between talent and brands: collaborations, product work, content, live extensions and long-term programmes.
Rights, negotiation & buyouts
Fees, image and personality rights, territories, media, terms, buyouts and contract coordination, documented cleanly.
Music-led collaborations
When the partnership runs through a song, we clear the repertoire and attach the artist in the same process.
One briefing, one point of contact
International talent access, negotiation and rights handled from one house, in English and German.
When a partnership uses existing repertoire, clearance runs through music supervision, sync and rights.
Brand x Music
Music can be a soundtrack. It can also be the beginning of the campaign.
Brand Meets Music, for us, means connecting brands with artists, culture and entertainment. That can be an artist collaboration, a celebrity brand partnership, a brand ambassador, a music-led campaign, a cultural partnership or a special project.
Original music or an existing song, content, product collaboration, live extension or long-term partnership: the structure follows the idea, not the other way around. And the rights are considered from day one.
Common questions
- How do you find the right person for a campaign?
- We start with the brief. What should the partnership actually say? Who is the audience? Then we shortlist artists, actors, athletes, creators or celebrities who fit, check real availability and talk to management directly.
- Do you work with international talent?
- Yes. From Berlin we reach out across Europe, the UK and the US. Most of our projects have an international angle.
- Can you negotiate image and personality rights?
- Yes. Fees, usage, territories, media, terms and buyouts are part of the process. We coordinate the contracting with the legal side of brand or agency.
- Do you arrange testimonials and brand ambassadors?
- Yes. From a single testimonial to a multi-year ambassador programme.
- Can a music licence and an artist partnership be handled together?
- That is the idea behind Drumstick. We can clear the song and attach the artist in one flow, so the music rights and the talent deal fit together from the start.
- Who do you usually work with?
- Brands, advertising agencies and film or commercial production companies. We can join at any point and sit on whichever side of the table is useful.
One briefing is enough.